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Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610355950-F8PE79ORBATR0V651J0D/Screen+Shot+2018-03-21+at+12.30.57+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610354648-CUOJX8I38JFPXJKGM194/Screen+Shot+2018-03-21+at+12.31.03+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610355316-ZMZJFU6UNT9QYTBIMLZT/Screen+Shot+2018-03-21+at+12.31.11+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610349451-MUWRE9FUC0TERS5IEU2S/Screen+Shot+2018-03-21+at+12.31.19+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521609830042-Y42S5NNU0NAV7YZGXZM0/craigslisthifid.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610346425-C5CZAXMA9DK6T07H0ETU/Screen+Shot+2018-03-21+at+12.31.29+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610344075-9XEOTO4OYJ04MQ2SMD5K/Screen+Shot+2018-03-21+at+12.31.37+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1521610346191-AU6R3BH4NRYR0KZ214WG/Screen+Shot+2018-03-21+at+12.31.46+AM.png UI Excerpts (proof that I can draw and visually represent ideas, not a case study) 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https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120166228-SNWRWZNRN0TH33TAV2KU/1.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120217253-Z92313U78S6TXTPSP9PY/IMG_5047.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120216828-6FDE2C27JY5IB56PHALY/IMG_5046.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120234011-RFK1DW7JJSW30DQNWGJV/IMG_5045.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1541731332689-6Z73Q3LI5F3QCN4C7DNO/IMG_5041.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1541731367999-JJJIW8MK3KX20V8XWQY6/IMG_5040.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1541731477718-VVPJ41GKQPBL3IWQP571/IMG_5039.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1541731424301-3ITFDZHZ4M5W7NXN01ID/IMG_5038.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120708096-H76RNQBHL1C48HLBD969/IMG_4487.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120715114-S73KJUCVZWFAJ9Y45VV6/IMG_4485.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1537120708604-RYHN8VZU92ASSFNQ1WZ8/IMG_4486.JPG UI Excerpts (proof that I can draw and visually represent ideas, not a case study) http://www.zdalydesigns.com/about-me daily 0.75 2018-11-13 http://www.zdalydesigns.com/corporate-design daily 0.75 2020-09-05 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1544196547268-UD75QYGUIR5XJKYQ8OUS/florabusinesscardFRONT.png Corporate Design https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1544196458300-Y1RTRYKTBB5HD90IHLVQ/tempeh.jpg Corporate Design https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1544196409485-MLBV9HIIHXIBXTZSELAN/IMG_4037.JPG Corporate Design https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1544196141585-X0SMUIH138RPH8KHWFFD/bynesreenwebsitelogo.png Corporate Design 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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Donec eu est non lacus lacinia semper. Donec eget risus diam. In sit amet felis malesuada, feugiat purus eget, varius mi. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/63df6d7a-55c6-4dd6-b080-36ed062e3f3d/IMG_5635.jpg Home https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599276791607-VPQ9O6HHXIWCGHD5NEKV/image-from-rawpixel-id-1208348-jpeg.jpg Home https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/98462b0a-7d43-42c1-9b34-794219e9a4e2/Artboard+1.jpg Home Anne Bastien Fusce at massa nec sapien auctor gravida in in tellus. Nulla eu pretium massa. Nullam sit amet nisi condimentum erat iaculis auctor. Mauris id fermentum nulla. Quisque congue porttitor ullamcorper. Mauris id fermentum nulla. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/a84933d0-36b4-40c8-86af-2b5ab8b04d57/Screen+Shot+2020-09-05+at+4.26.09+PM.jpg Home Elizabeth Mitchell Vivamus a ante congue, porta nunc nec, hendrerit turpis. Donec eget risus diam. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Suspendisse nec congue purus. 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https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1542218413538-7SZINRF03JVFFHDEU8VI/Screen+Shot+2018-11-08+at+9.23.19+PM.png Trashable https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1542218323874-1E0LLDRSZAP82QJF6VR7/Screen+Shot+2018-11-08+at+9.21.44+PM.png Trashable https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1542218492058-UWMZ3KUYYGO404UMAQLR/Screen+Shot+2018-11-08+at+9.50.12+PM.png Trashable http://www.zdalydesigns.com/sculptfest daily 0.75 2020-09-09 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1548731584898-U7T8NVBQ51QC48LDO4NM/instagramA.jpg Sculptfest 2019 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1548731787139-U3P1P9XEDCXBU7M7XFY3/flyerC.jpg Sculptfest 2019 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1548731677798-KT1ZRA8665VYGCIDACGV/instagramB.jpg Sculptfest 2019 http://www.zdalydesigns.com/ramona-chatbot daily 0.75 2023-06-14 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597244646902-A59EJ82RBA73HVYFSGC5/Artboard+3.png Ramona: Chatbot Why a Mind Map? A Mind Map serves to show the flow of conversation and/or thoughts. While Mind Mapping I learned that I needed responses to be short, direct, and clear as some symptoms and issues are life threatening. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597247517448-V40Y235X4FRWBG4HT40H/Artboard+5.png Ramona: Chatbot Why Wizard of Oz testing? Wizard of Oz testing is an effective and cheap to test a concept with real users. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597248597895-4NLUNTNK9N00LCF0F2P1/ivrpowers-post-04.024.jpeg Ramona: Chatbot Why Dialogflow? Dialogflow is a free tool from Google that allow you to create a chatbot that works without you being present. You can collect data and see responses too! This is a perfect way to test a more robust version of a chatbot. Photo from coursity.com https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597249353193-TNRU7EIBRINMT588DK4H/Artboard+6.png Ramona: Chatbot Why test entities and intents? You need to make sure you’ve captured real language. This needs to be done before you test your chatbot. You might have missed something in the initial development process and so you “feed” the bot with additional terms and phrases you learn during this testing phase. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597244019531-HOEIO9FQ7HAI20KA6EDF/Artboard+4.png Ramona: Chatbot Why a conversational solution? 1. The users asked for it. 2. It can aid in accessibility. 3. Tech advancements make it less awkward. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597244526508-OX9ODKSLY4ZP53NOFZ9B/call-the-midwife.jpg Ramona: Chatbot Why voice and tone now? Voice and tone sets the stage for how your app will interact with your users. Do this at the beginning! Photo from BBC http://www.zdalydesigns.com/user-research daily 0.75 2020-10-31 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1583943444520-HMLU6EIYW4YTPSY0P7HE/IMG_1962.jpg User Research Why did you code your own webpage to conduct your test? I could not find a ready made program that could do this affordably. By coding my own webpage, I was able to get the data I needed efficiently and easily and in exactly the way I wanted it! https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597251964848-KY3WHEKDM7LRP0D37W5B/Screen%2BShot%2B2020-03-11%2Bat%2B1.26.53%2BPM.jpg User Research https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1597250885956-I23TRU5WTIN1N2SRJXOK/Artboard+7.png User Research Why an ugly paper prototype? We have to test the IDEA of the app before diving into the “fancy version”. We need to make sure that the idea of the app makes sense. We could have gone with a simple XD or Invision prototype but for the sake of simplicity and screen size issues, this just made things easier. http://www.zdalydesigns.com/cultcheck daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599236163655-13GUINTPQUOF5FVX7OTM/leader3.jpg Cultcheck This is the type of person we want to rescue people from. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599237263596-K8BCDZ4O6Z33GL505TWQ/Screen+Shot+2020-09-04+at+10.56.21+AM.png Cultcheck First attempt with Invision. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599235002499-38GNWDI4AAU3RY77527Q/leader1.jpg Cultcheck Sister Aimee https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599236335354-QAZ1JS55FAB1YN15PVXW/IMG_5635.jpeg Cultcheck Flowchart https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599237022317-RTO6DFG22KX7UZ5SSYRY/Screen+Shot+2020-09-04+at+11.29.04+AM.png Cultcheck https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599237045209-ZP71JL6RYVYJ8CJ5L8S1/Screen+Shot+2020-09-04+at+11.29.12+AM.png Cultcheck https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599422340036-5KP0EZPOUVHVFFKO3PB2/Screen+Shot+2020-09-06+at+2.58.38+PM.png Cultcheck http://www.zdalydesigns.com/testimonials daily 0.75 2023-06-21 http://www.zdalydesigns.com/redinkrising daily 0.75 2020-09-09 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599347223750-SQPY5HLU141Z2ZIZ6WQJ/Screen+Shot+2020-09-05+at+6.06.27+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599346873079-30LM5ST4Y2J6IFLW49HD/Screen+Shot+2020-09-05+at+5.51.44+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599346869130-96C4YJLSANZV8S4OVC1V/Screen+Shot+2020-09-05+at+5.51.51+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599346867982-FKHKBF6306JDSEVD6AIP/Screen+Shot+2020-09-05+at+5.51.59+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599346861886-MYFY5FPD5EOFPG1BV700/Screen+Shot+2020-09-05+at+5.52.10+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599346861610-LD3W4RUG9EVV1P0UWRTJ/Screen+Shot+2020-09-05+at+5.52.20+PM.png Red Ink Rising https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1599348562420-Y4TWQMVFLF5QPGFMZEPA/TPPF.jpg Red Ink Rising http://www.zdalydesigns.com/resume daily 0.75 2025-10-14 http://www.zdalydesigns.com/landing-pages daily 0.75 2023-07-07 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/01ab068c-f218-488b-9bcf-b7cce4adcc7d/Screen+Shot+2022-07-25+at+5.12.42+PM.jpg Landing Pages Blurred for confidentiality Why are goals important? Having clear goals ensures that everyone is aligned. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/a5e9313b-83ab-4d92-bc38-dfce9a2a2b67/Screen+Shot+2023-06-19+at+9.28.41+PM.png Landing Pages - Make it stand out Testing, testing, and more testing. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/b52c073e-94b0-40ea-9490-d3a14d29031c/Screen+Shot+2023-06-19+at+9.30.01+PM.png Landing Pages - Make it stand out Three different themes. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/23d9fc8f-7c4d-4664-aa79-84dc8ec2a249/Screen+Shot+2023-06-19+at+9.26.42+PM.png Landing Pages - Make it stand out Preliminary concept. I wanted to put the pieces in and make sure I hit my UX goals from the research. I shared this with my team for review. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/ee84a2ca-591b-4e9f-9a3c-ee7b8eace5d0/Screen+Shot+2023-06-05+at+3.36.57+PM.png Landing Pages - Make it stand out Why do research on best practices? Because more than likely, it’s already been done! No need to give yourself more work. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/57d64f28-85d5-47e4-b776-8a1a0c14fbe0/Screen+Shot+2023-06-19+at+9.27.35+PM.png Landing Pages - Make it stand out Next set of designs. We did this review asynchronously. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/d3d0d421-d977-4275-91a7-c1f3e554f678/Screen+Shot+2023-06-19+at+9.31.26+PM.png Landing Pages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.zdalydesigns.com/learning-sessions daily 0.75 2023-07-07 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/cc7663d0-c7b8-42b7-80d2-dcb972f3cd4b/Screen+Shot+2023-06-07+at+5.36.16+PM.jpg Design Learning Sessions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/fbe66e46-72ba-4304-a063-0432db78cbce/Screen+Shot+2023-06-07+at+5.23.53+PM.jpg Design Learning Sessions - Make it stand out Blurred for confidentiality. Example Jamboard https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/aec79875-5f77-4dc8-aac4-2a360271651f/Screen+Shot+2023-06-07+at+5.50.12+PM.jpg Design Learning Sessions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/e29293cd-b380-4c26-a473-85901af5aac5/Screen+Shot+2023-06-07+at+5.26.34+PM.png Design Learning Sessions - Make it stand out Cover page example https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/1d6e6e95-25a8-4fef-bcc5-8e0eda5da488/Screen+Shot+2023-06-07+at+5.27.25+PM.png Design Learning Sessions - Make it stand out Explainer page (this was for internal use so know that if I was working with actual customers, it would have been more formal). https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/3b638302-6ebd-49b8-ab4c-35c24cf78f52/Screen+Shot+2023-06-07+at+5.51.43+PM.jpg Design Learning Sessions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/2ea32dbe-5b5d-4a54-98d2-01fc4e127bde/Screen+Shot+2023-06-07+at+5.46.56+PM.jpg Design Learning Sessions - Make it stand out Blurred for confidentiality. Whew! What a doozy of a map! http://www.zdalydesigns.com/early-care daily 0.75 2024-02-14 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/b52c073e-94b0-40ea-9490-d3a14d29031c/Screen+Shot+2023-06-19+at+9.30.01+PM.png Early Care - Make it stand out Three different themes. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/57d64f28-85d5-47e4-b776-8a1a0c14fbe0/Screen+Shot+2023-06-19+at+9.27.35+PM.png Early Care - Make it stand out Next set of designs. We did this review asynchronously. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/a5e9313b-83ab-4d92-bc38-dfce9a2a2b67/Screen+Shot+2023-06-19+at+9.28.41+PM.png Early Care - Make it stand out Testing, testing, and more testing. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/d3d0d421-d977-4275-91a7-c1f3e554f678/Screen+Shot+2023-06-19+at+9.31.26+PM.png Early Care - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/01ab068c-f218-488b-9bcf-b7cce4adcc7d/Screen+Shot+2022-07-25+at+5.12.42+PM.jpg Early Care Blurred for confidentiality Why are goals important? Having clear goals ensures that everyone is aligned. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/ee84a2ca-591b-4e9f-9a3c-ee7b8eace5d0/Screen+Shot+2023-06-05+at+3.36.57+PM.png Early Care - Make it stand out Why do research on best practices? Because more than likely, it’s already been done! No need to give yourself more work. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/23d9fc8f-7c4d-4664-aa79-84dc8ec2a249/Screen+Shot+2023-06-19+at+9.26.42+PM.png Early Care - Make it stand out Preliminary concept. I wanted to put the pieces in and make sure I hit my UX goals from the research. I shared this with my team for review. http://www.zdalydesigns.com/adaptive-ux daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/a1b5ff9b-2b68-40ba-b34a-2cb376de052d/Screenshot+2025-12-01+at+8.16.36%E2%80%AFAM.png Adaptive UX - Make it stand out The gentle check in for older adults. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/bd643dee-c9ad-400e-8907-e7541817fa30/Calvin%27s+journey Adaptive UX - Make it stand out I was able to use Gemini to demonstrate the app’s capabilities over time and changing needs. Blurred for confidentiality. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/b5e86fa6-2f36-4fc6-8f04-69ba17cbca08/Screenshot+2025-10-15+at+11.42.20%E2%80%AFAM.png Adaptive UX - Make it stand out It was during this phase that I realized that a one-size fits all approach would not work for users. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/b11a2afc-dbf5-44e2-a1ea-96ffd770d354/Screenshot+2025-12-01+at+8.16.22%E2%80%AFAM.png Adaptive UX - Make it stand out Keeping it simple for the overwhelmed cancer patient. http://www.zdalydesigns.com/landing-pages-2 daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/57d64f28-85d5-47e4-b776-8a1a0c14fbe0/Screen+Shot+2023-06-19+at+9.27.35+PM.png Landing Pages (Copy) - Make it stand out Next set of designs. We did this review asynchronously. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/23d9fc8f-7c4d-4664-aa79-84dc8ec2a249/Screen+Shot+2023-06-19+at+9.26.42+PM.png Landing Pages (Copy) - Make it stand out Preliminary concept. I wanted to put the pieces in and make sure I hit my UX goals from the research. I shared this with my team for review. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/01ab068c-f218-488b-9bcf-b7cce4adcc7d/Screen+Shot+2022-07-25+at+5.12.42+PM.jpg Landing Pages (Copy) Blurred for confidentiality Why are goals important? Having clear goals ensures that everyone is aligned. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/b52c073e-94b0-40ea-9490-d3a14d29031c/Screen+Shot+2023-06-19+at+9.30.01+PM.png Landing Pages (Copy) - Make it stand out Three different themes. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/ee84a2ca-591b-4e9f-9a3c-ee7b8eace5d0/Screen+Shot+2023-06-05+at+3.36.57+PM.png Landing Pages (Copy) - Make it stand out Why do research on best practices? Because more than likely, it’s already been done! No need to give yourself more work. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/d3d0d421-d977-4275-91a7-c1f3e554f678/Screen+Shot+2023-06-19+at+9.31.26+PM.png Landing Pages (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/532345d9e4b06a58cfb5a98c/a5e9313b-83ab-4d92-bc38-dfce9a2a2b67/Screen+Shot+2023-06-19+at+9.28.41+PM.png Landing Pages (Copy) - Make it stand out Testing, testing, and more testing.