HELLO! I’M ZOHREH
I make technology work for humans.
WHO I AM
I'm an award-winning app entrepreneur and user experience designer dedicated to creating inclusive solutions that cater to the needs of all users. With an 11-year tenure as a graphic designer and a professional background in counseling, I excel at understanding user needs and crafting intuitive experiences.
my guiding principles
culture and context is key
Our users are not isolated individuals; they exist within families, cultures, and societies. Considering the culture and context of your user is vital for good design.
it has to work for everyone
Accessibility is important and designing inclusively is just as crucial. It is essential we consider the way our users interact with the world around them if our solutions are to be respectful and empowering.
always consider the impact
It is our responsibility to consider how our solutions impact not only the individual user but also the larger systems they are connected to. As designers, we have a responsibility to advocate for communities and speak up if we feel that there could be harm.
Latest case studies
Landing pages
The company needed a way to target specific audiences online. With Strapi as our content management solution, I recycled elements of our website to create an easy-to-use, on-brand template. This strategy empowered the marketing team by reducing engineering dependency by 90%.
design system libraries
My company uses two design system libraries. Here you can learn how I used different approaches to build and maintain these libraries.
learning sessions
I needed to gain a lot of insight for a bevy of new features for our EHR product. Here you can see how I design and ran learning sessions for six new features all within a two month time span.
maternal health CASE STUDIES
remote maternal monitoring app
I designed an app to monitor the physical health of pregnant and postpartum women in underserved areas. In two years I took it from a class project to a federal HHS competition winner.
user research for remote maternal monitoring app
The remote maternal monitoring app required a variety of research methodologies. This is an in-depth look at how I accomplished this task with 236 research participants on a limited budget.
maternal health chatbot for app/web
Findings from my research found that users were receptive to a conversational interface to answer questions. So, it was off to chatbot school to learn how to do it!
non-healthcare related Case Studies
trashable app
The City of Round Rock could use some help getting her citizens to improve their recycling efforts. Can we create an app that can change behavior for the better?
sculptfest 2019 print and digital campaign
Round Rock officials are worried that people will not show up to their annual Sculptfest- a festival that showcases the work of sculptors from around the state. Can we create a campaign to capture people attention and get them to attend the festival?
cultcheck app - rapid prototyping
Ever notice the people around you all dress the same? Have you been condemned to hard labor while being starved and ritualistically beaten? Concerned that your leader is exhibiting an unhealthy interest in your spouse and bank account? Are you beginning to wonder if you’re in a cult?
