CASE STUDY: SCULPTFEST 2019

The City of Round Rock has a problem: residents are flocking to Austin for their arts and cultural events and are unaware of the events that are held right in their backyard. Can we develop a campaign to entice Round Rock residents to stay local?


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This case study was part of a design challenge for employment for the city’s digital designer position. I did make it to the final round but ultimately was not offered the job. 😭

It’s okay, all is not lost! I did work really hard on the design challenge piece and now I can share my design process with you-my favorite person! This one is in .pdf form so you can also see how I handle page layout. Enjoy!

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