HELLO! I’M ZOHREH
Healthcare UX Strategist
Helping patients, caregivers, and clinicians navigate complexity through thoughtful design, research, and AI.
WHO I AM
I'm an award-winning user experience designer and healthcare innovator with more than eight years of experience designing digital products across the healthcare continuum, from maternal health to Medicare. I combine human-centered design with evidence-based research to create experiences that reduce complexity and improve care for patients, caregivers, and clinicians.
EXPERTISE
Adaptive UX
Human-Centered AI
Healthcare Systems
Aging & Caregiving
Evidence-Based Design
Maternal Health
Human-Centered AI
Healthcare Systems
Aging & Caregiving
Evidence-Based Design
Maternal Health
My Guiding Principles
meet people where they are
People's ability to process information changes with their circumstances. Illness, stress, aging, caregiving, and major life events all affect how we think and make decisions. Rather than expecting people to adapt to technology, I believe technology should adapt to them; providing the right information, at the right time, in the right way.
bring clarity to complexity
Healthcare is one of the most information-dense environments we navigate. Good design isn't about adding more features, it's about reducing cognitive burden. My goal is to transform complex systems, workflows, and data into experiences that help people understand what matters most and confidently take the next step.
earn trust
Without trust, we have nothing. Every interaction with a product either strengthens or weakens a person's confidence in the system behind it. Whether designing clinical workflows or integrating AI into healthcare, I believe trust is earned through clarity, transparency, safety, and respect for the people who rely on these tools. The best solutions don't simply work; they empower people to move forward.
Latest case studies
landing pages
The company needed a way to target specific audiences online. With Strapi as our content management solution, I recycled elements of our website to create an easy-to-use, on-brand template. This strategy empowered the marketing team by reducing engineering dependency by 90%.
adaptive user experience
Digital healthcare experiences tend to be dense and overwhelming, for even the calmest, most capable user. The truth of the matter is that the healthcare journey is often fraught with stress. Can we use AI to create an experience that can adapt in real time mental and physical capacity of users?
learning sessions
I needed to gain a lot of insight for a bevy of new features for our EHR product. Here you can see how I design and ran learning sessions for six new features all within a two month time span.
maternal health CASE STUDIES
remote maternal monitoring app
I designed an app to monitor the physical health of pregnant and postpartum women in underserved areas. In two years I took it from a class project to a federal HHS competition winner.
user research for remote maternal monitoring app
The remote maternal monitoring app required a variety of research methodologies. This is an in-depth look at how I accomplished this task with 236 research participants on a limited budget.
maternal health chatbot for app/web
Findings from my research found that users were receptive to a conversational interface to answer questions. So, it was off to chatbot school to learn how to do it!
